8 Things to Do During Lockdown — Top Tips for Lash Artists
We know that being stuck in lockdown can seem like a drag. Luckily though, we have some great ideas for things you can do to make the most of your time in lockdown!
8 Things to Do During Lockdown – Business Tips for Lash Technicians:
1. Keep practicing
2. Stay connected to your clients
3. Share aftercare tips
4. Retail lash serums
5. Try new lash products
6. Set up an online booking system
7. Set up a website
8. Schedule your social media content
1. Keep practicing to perfect your lashing skills and new technique
Just because your lash business is closed for the lockdown, doesn’t mean that you have to stop lashing!
Use a mannequin head and practice lashes at home, or ask for volunteers from your household to perfect your application skills. We’ve even seen some photos online of people who have used their husbands and boyfriends for lash models!
You can practice your isolation skills using our tips below. 👇
2. Stay connected to your clients
From time to time, send a text to your regular clients, or even give them a quick call to check in how they are doing. They’re probably missing their lash (aka. therapy 😂) sessions as much as you are, and will definitely be happy that you thought about them during this challenging time.
3. Share aftercare tips
Whilst they’re stuck at home, your clients will probably attempt to remove those hanging-on-for-dear-life lashes themselves, by picking them or even using a lash remover! You need to remind them that this is a big no-no 🙅♀️, as it will only hurt their natural lashes. Advise them to wait until they fall out naturally over time.
Removing lash extensions by yourself is never a good idea!
4. Retail lash serums
Lockdown is the best time to grow back those natural lashes stronger and longer than ever! Encourage your clients to use a lash growth serum every day.
This is also a great way for you to get some form of income whilst your lashing business is closed.
5. Try new eyelash extensions products
As a lash artist, it is important that you get out of your comfort zone and try new things, to be able to offer your clients the best possible service. If there are new lash products out there that you want to try, now is the time to do it! 😉
For example, if you’re currently only offering Classic Lashes, try Premade Fans and experiment with different styles such as long stem, or short stem, and 3D-14D to find a go-to style. Then, practice applications of the new product on a mannequin head, or one of your household members.
Then, once lockdown is over, you’ll be all set to start offering beautiful volume lashes!
<Premade fans by Lash Jungle>
6. Set up an online booking system
Are you still booking appointments with a text or call? Introducing an online booking system (such as Fresha, Acuity, and Timely) is a great way to provide your clients with a convenient booking option that they can access at any time that suits them.
This also means that you don’t need to respond your clients 10pm at night, or on your day off. Instead, your clients can check your availability at a time that suits them, without having to go back and forth with you repeatedly.
If you’re using an online booking system, we strongly recommend that you take a booking deposit, and enable booking reminders to significantly reduce no-shows and last-minute changes.
Fresha
Source: The Salon Business
7. Set up a website
Do you have a website for your lash business? If not, create one today using Wix or Squarespace. Using their pre-made templates, you can easily create your own website in just a few hours, without needing to be a website developer or graphic designer.
Your website should include a list of all your lash services, as well as the price; location information for your business (including a Google map); an appointment booking button, or link that goes directly to your online booking system; client testimonials; and photos of your sets and salons.
Having a portfolio of some of the most beautiful lash sets you’ve ever created is a great way to display a professional image, and attract new clients!
Squarespace
Source: WebsiteSetup
8. Schedule your social media content
Go through your photo album, and pick out some of your favourite lash sets. Use these as content to schedule your posts ahead of time, meaning you’ll be able to maintain a regular posting schedule without having to scramble for new content at the last minute! Besides, once restrictions are lifted, you’re sure to be run off your feet as your clients book in to get their lashes done ASAP, meaning you’re likely to have little time on your hands for social media (another great reason to get this out the way now!).
Also, consider creating some educational posts about lash aftercare and styling.
You can find our top tips for creating content and increasing your lash Instagram’s engagement and reach here. Not only will your clients appreciate the useful information, but these types of posts will also help position you as the specialist when it comes to lash extensions.
Tip: Use a free software like Facebook Creator Studio to schedule your social media post.
Facebook Creator Studio
Source: Well Well
It’s a tough time for everyone, but we want to encourage you to be positive, and make use of this free time productively, so that you come out of lockdown better and stronger than ever! 💪 We hope you find this helpful! 💖
The Lash Jungle Team xxx
